Boyd Petersen – Certified Marketing Coach, Public Speaker, Trainer
Boyd grew up in the Riverton, Utah area and has been involved with business since he started selling greeting cards door to door when a boy scout.
He went to school in marketing and computer engineering. He has worked for a national telephone distribution company as their marketing manager and has worked with several national expos including Comdex and the Consumer Electronic Show.
He has owned several businesses. Many of these businesses involved advertising his products and services. He was always frustrated with the lack of flexibility the advertising options offered at that time.
In 1998 Boyd and his wife Linda purchased the South Valley Journal. It had a circulation of 17,000 and covered Riverton, Herriman, Bluffdale and half of Draper. Immediately, he implemented programs that helped businesses manage their advertising dollars better. Flexibility of size and frequency was the key to giving businesses better control of their marketing message. He also jumped into working with the local Chambers to not only build his own business but help other businesses.